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The Tours Startup Report – July 2025

29.07.2025
Sarah Gloor

July at The Tours was all about progress and new beginnings. While perfect motorcycle weather beckoned outside, we worked behind the scenes with full energy on the future of our platform. Our goal: to enable you to have tailored motorcycle experiences – from intelligent tour recommendations with our Matchmaker to the upcoming launch of the new The Tours Shop.

The Matchmaker:
Your personal tour guide

Imagine you open The Tours App – and immediately get the perfect route suggested for your next ride. That's exactly what we're working on right now with The Tours Matchmaker.
Thanks to artificial intelligence, the app will in future take into account your preferences, your riding style and current weather and road conditions to create individual motorcycle tours for you. This way, every tour becomes a unique experience, whether it's a spontaneous weekend trip or a long road trip with friends.

A leaner app with focus on the essentials

We know: When riding a motorcycle, clarity and simplicity count – and that should also apply to our app. That's why we're currently making it leaner and more user-friendly.
That means:

    Focus on the main functions that you use the most.

  • Less clicks, more experience.

  • A surface that is intuitive, so you can focus fully on the road.

A modern user experience – without changing the DNA

We are giving the interface a modern and fresh look. The goal is for you to navigate the app even better and have fun using it. This way we combine proven structures with a contemporary, user-friendly interface.

Coming soon live: The Tours Shop

Another highlight that many of you have been eagerly awaiting: the launch of The Tours Shop. There you will soon find our first products – unisex hoodies and shirts that represent your passion for motorcycling. High quality, fairly produced, and with every purchase a direct contribution to the further development of The Tours.

Together in the fast lane

July was characterized by innovation and community spirit. We laid important foundations to take The Tours to a new level in the coming month.

Our promise: Whether on two wheels or in the app – we make your motorcycle experience as individual, exciting and easy to use.

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