Motorcycle Startup Report March 2025

Something big is coming to our community

In April, a new motorcycle challenge is ready to launch – including the chance to win a mega prize. Together with one of the most renowned motorcycle manufacturers, we have planned something very special. We can't reveal too much yet, but this much can be said: it will be exciting, interactive, and definitely a highlight for the season opener for our community.

The challenge will run directly through our motorcycle app and promises not only fun, but also new impulses for everyone who likes to travel on two wheels. More information will follow soon in the app and on our social media channels.

The Tours goes Germany – First Impressions from the Neighboring Country

In recent weeks, we have begun rolling out The Tours in Germany as well and have gathered initial reactions from the German motorcycle community. We are currently in an intensive analysis phase to understand what potential the German market offers for The Tours. The initial feedback is promising – and we look forward to evaluating further feedback in order to optimally develop our motorcycle app in Germany as well.

Smart & efficient: How Artificial Intelligence is changing our work routine

At The Tours, Artificial Intelligence (AI) has long been an integral part of our daily work routine. In marketing, we rely on AI-powered tools to reimagine creative processes – from idea generation through copywriting to visual design and editing of social media videos.

AI helps us get into the flow faster and take content to a new level – always in combination with our own intuition for language, design and storytelling.

Artificial intelligence has also become indispensable in app development. We use intelligent tools for code auto-completion, for designing new features, and for automated code reviews. This allows us to make development processes more efficient and continuously improve the quality of our application.

Outlook: Season start, new features & community highlights

Preparations for the 2025 motorcycle season are running at full speed. In the coming weeks, we are working on new content, exciting community formats, and technical developments that will further improve the riding experience with The Tours.

Planned among other things are:

• New tour suggestions for the season

In-app features for better route planning

• Actions to promote exchange in the community

Expansion of existing partnerships

Our goal: To position The Tours as the most innovative motorcycle app in the DACH region – with real added value for everyone who likes to travel on two wheels.